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Sam Fender contributes £25,000 Mercury Prize to grassroots music venues

Sam Fender receiving his trophy in his hometown
The musician won the Mercury Prize in October in Newcastle

The artist has handed over the full amount of his £25,000 award prize money to the MVT, which functions to save the United Kingdom's independent music venues.

Fender was presented with the cheque on October 16 as his new release People Watching was chosen as the best record of the last 12 months.

He has chosen to donate the funds to the Music Venues Trust, in acknowledgment of the crucial part local spots had in his early career.

"As an artist would not have achieved this success if it wasn't for all the shows I performed around the region, and further afield, when I was just getting going," stated Fender. "These spaces are renowned, but they are facing challenges."

Since the start of 2023, more than 150 of these locations have shut down – roughly 16 percent of the entire UK sector.

Recently, top acts including Pulp, the group Coldplay, Katy Perry and Ed Sheeran have all supported the MVT in its initiatives to help venues survive, by applying a minor surcharge to their admission fees, which goes to help independent venues.

He also participated, raising more than £100,000 on his 2024 arena tour to support 38 local spots across England, Scotland, and Wales.

The donation supported locations that were confronting potential shutdown due to issues stemming from water damage, fires and bereavements, as well as licensing issues, conflicts and sound issues.

Some locations were granted funding support in improving infrastructure and technical equipment that positively impacted musicians and fans.

"The notion that funds from concerts in large arenas helps the smaller venues, where it all starts for musicians like me, is just sensible," the star has stated.

The band Pulp on stage
Pulp are among the artists who gave their Mercury Prize winnings to non-profits

The musician is not the first artist to contribute his Mercury Prize funds to good deeds.

In Pulp won the award in 1996 for their record their work, frontman Jarvis Cocker declared that the act would donate their prize money to the organization the charity.

In 2002, rapper and singer she shared her prize between several good causes, like the NSPCC and a Sickle Cell charity.

"And I contributed a £1,000 to the center, to their classes, because I practiced gymnastics when I was growing up and they needed updated gear," the artist shared with the media.

Previously, Ezra Collective contributed their prize money to the local youth club that developed their group, in addition to other local music groups.

And winners that year the group donated their award to a charity for MS after a friend was diagnosed the condition.

"Receiving the award was quite enough," stated artist Small. "The money was the bonus but we could do without the extra, because we had the cake. So our success affected the lives of others."

Last week, the Music Venues Trust revealed it had protected two grassroots venues in south-east England, by transferring them to community ownership.

The first in Southampton and the second in that location were bought under the public acquisition scheme, which is supported by a national body and supporters who purchase "ownership units" in the properties.

AP
The writer

Amber Perry

A tech strategist with over a decade of experience in digital innovation, specializing in UK market trends and enterprise solutions.

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